Finding leverage in your life and business

When you have a big vision with big goals, it is imperative to create leverage in your life and your business.

Leverage ultimately boils down to time.

Time to think; create; and strategize.

Leverage is created through systems and people, however, most people equate leverage with money.

That actually does not have to be the case. Sure, money can pay for systems, as well as for wages, but the two should not be conflated.

A real life example

Our company, Latitude, was formerly a real estate brokerage and a property management company. Our growth was organic—beginning with a fast-growing property management company, which then naturally teed up an opportunity to create a real estate brokerage.

If you know anything about either of these business models, they are systems heavy with liability out the yin-yang.

Property management is system after system after system. Money is constantly being moved. Residents are moving in and out. Vendors need to get paid. Clients need updating.

Realty is recruiting, training, marketing, commission checks coming in, agents and bills needing to get paid.

Growth seemed to be happening quickly. Staff was hired. Systems were generated.

But for what? Life became about growth to meet payroll; to get the next best software; to grow for growth’s sake.

It wasn’t about fulfilling our mission or to help our clients. Needless to say we found ourselves needing leverage.

That’s when we found eXp Realty. A new cloud-based brokerage turning the real estate world upside down.

We found that we could keep our brand, reduce our liability, and use their enterprise-level systems in order to create value in our clients lives.

Talk about leverage.

Our time is now dedicated to what we do best: working with our clients and building community.

Latitude brokered by eXp Realty is an exclusive Portland-based real estate company run by Neal Collins and Alissa Collins.